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5 Must-Visit Places on the Italian Riviera

The Italian Riviera – also known as Liguria or the Ligurian Coast – is a crescent-shaped strip of Mediterranean coastline that stretches between France in the west and Tuscany in the east. The region is known for its rugged cliffs, turquoise coves, idyllic fishing villages, romantic resort towns, and of course, delicious foods like pesto and focaccia – since they were both invented here! There’s no doubt that the Italian Riviera should be on every travel-lovers shortlist, but with so many incredible options, how do you choose which towns/villages/cities should you visit? In this blog we’ll share what we think are the 5 must-visit places on the Italian Riviera.

Be sure to watch our “One Day on the Italian Riviera” travel vlog for a closer look at our time in this beautiful region!

Looking for the best activities and tours on the Italian Riviera? Check out experiences from GetYourGuide!

And if you’re needing lodging for your stay, use the map below to find the perfect property for you:


1. Genoa

Serving as Italy's largest seaport, Genoa (or as Italians know it, Genova) is a city of great contradiction offering both splendor and grit, unadulterated history and modern marvels. The city is rich in art and remarkable architecture, but despite its many lures Genoa remains under-the-radar for many tourists. That along with its close proximity to many of the popular tourist sites makes it the perfect jumping off point to explore the Riviera.

Genoa, Italy

2. Camogli

Camogli is a glimpse into the old Italian Riviera. A time long before designer stores lined seaside promenades and celebrities parked their yachts in the marinas of better known Ligurian towns. And while the village tends to be overshadowed by its more popular and more glamorous neighbors, living in the shadows allows Camogli to keep its old-town charm. From the seaside promenade full of quintessential restaurants and small B&Bs to the picturesque marina surrounded by the colorful historic buildings and the ruins of the medieval castle, Camogli is the perfect destination for a holiday in total relaxation

Camogli, Italy

3. Portofino

Probably the most well known and luxurious town in all of Liguria, the small fishing village of Portofino is insanely beautiful featuring a tranquil, crescent shaped harbor cradled by a piazza lined with pastel colored shops and restaurants making it a must for anyone visiting the Italian Riviera. The best views of the harbor can be seen by taking the short 10-15 minute walk up a scenic pathway up to the 15th century Castello Brown which now operates as a historic house museum and events venue hosting high-profile weddings, most recently Kourtney Kardashian and Travis Barker’s wedding in May of 2022.